Green tourism during the COVID-19 pandemic: Health protocol moderation analysis

The growth rate of green tourism/ecotourism in the province of Yogyakarta, Indonesia decreased drastically because of the government's program in the community activity restriction program to reduce the COVID-19 pandemic. The purpose of this study was to analyze public perceptions of ecotourism...

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Published in:International Journal of Public Health Science
Main Author: Saputra A.R.P.; Iswara D.; Azman M.N.A.; Hajimia H.
Format: Article
Language:English
Published: Intelektual Pustaka Media Utama 2022
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85133423397&doi=10.11591%2fijphs.v11i3.21689&partnerID=40&md5=df014abd6c6f4b76480f131020d840ff
id 2-s2.0-85133423397
spelling 2-s2.0-85133423397
Saputra A.R.P.; Iswara D.; Azman M.N.A.; Hajimia H.
Green tourism during the COVID-19 pandemic: Health protocol moderation analysis
2022
International Journal of Public Health Science
11
3
10.11591/ijphs.v11i3.21689
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85133423397&doi=10.11591%2fijphs.v11i3.21689&partnerID=40&md5=df014abd6c6f4b76480f131020d840ff
The growth rate of green tourism/ecotourism in the province of Yogyakarta, Indonesia decreased drastically because of the government's program in the community activity restriction program to reduce the COVID-19 pandemic. The purpose of this study was to analyze public perceptions of ecotourism conditions during the pandemic by implementing health protocols and maintaining environmental sustainability. The research employed descriptive and quantitative analysis. The research subject was 222 beach ecotourism tourists in the Special Region of Yogyakarta, Indonesia during the pandemic period for a period of seven months (February-August 2021). They were recruited through incidental random sampling method. The analytical tools in testing the research instrument were convergent validity test with mean loading factors and square roots average variable extract, discriminant validity test with average variable extract (AVE), and reliability test with Cronbah's alpha and composite reliability (CR), structural equation modeling analysis (SEM) with Warp partial least square (PLS) 7.0. The results showed that ecotourism concern, ecotourism practices, were not significant on tourist satisfaction. Green promotion had an effect on ecotourism tourist satisfaction, and health protocols strengthened tourist satisfaction on tourists' interest in returning to ecotourism. © 2022, Intelektual Pustaka Media Utama. All rights reserved.
Intelektual Pustaka Media Utama
22528806
English
Article
All Open Access; Gold Open Access; Green Open Access
author Saputra A.R.P.; Iswara D.; Azman M.N.A.; Hajimia H.
spellingShingle Saputra A.R.P.; Iswara D.; Azman M.N.A.; Hajimia H.
Green tourism during the COVID-19 pandemic: Health protocol moderation analysis
author_facet Saputra A.R.P.; Iswara D.; Azman M.N.A.; Hajimia H.
author_sort Saputra A.R.P.; Iswara D.; Azman M.N.A.; Hajimia H.
title Green tourism during the COVID-19 pandemic: Health protocol moderation analysis
title_short Green tourism during the COVID-19 pandemic: Health protocol moderation analysis
title_full Green tourism during the COVID-19 pandemic: Health protocol moderation analysis
title_fullStr Green tourism during the COVID-19 pandemic: Health protocol moderation analysis
title_full_unstemmed Green tourism during the COVID-19 pandemic: Health protocol moderation analysis
title_sort Green tourism during the COVID-19 pandemic: Health protocol moderation analysis
publishDate 2022
container_title International Journal of Public Health Science
container_volume 11
container_issue 3
doi_str_mv 10.11591/ijphs.v11i3.21689
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85133423397&doi=10.11591%2fijphs.v11i3.21689&partnerID=40&md5=df014abd6c6f4b76480f131020d840ff
description The growth rate of green tourism/ecotourism in the province of Yogyakarta, Indonesia decreased drastically because of the government's program in the community activity restriction program to reduce the COVID-19 pandemic. The purpose of this study was to analyze public perceptions of ecotourism conditions during the pandemic by implementing health protocols and maintaining environmental sustainability. The research employed descriptive and quantitative analysis. The research subject was 222 beach ecotourism tourists in the Special Region of Yogyakarta, Indonesia during the pandemic period for a period of seven months (February-August 2021). They were recruited through incidental random sampling method. The analytical tools in testing the research instrument were convergent validity test with mean loading factors and square roots average variable extract, discriminant validity test with average variable extract (AVE), and reliability test with Cronbah's alpha and composite reliability (CR), structural equation modeling analysis (SEM) with Warp partial least square (PLS) 7.0. The results showed that ecotourism concern, ecotourism practices, were not significant on tourist satisfaction. Green promotion had an effect on ecotourism tourist satisfaction, and health protocols strengthened tourist satisfaction on tourists' interest in returning to ecotourism. © 2022, Intelektual Pustaka Media Utama. All rights reserved.
publisher Intelektual Pustaka Media Utama
issn 22528806
language English
format Article
accesstype All Open Access; Gold Open Access; Green Open Access
record_format scopus
collection Scopus
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