| Summary: | The expansion of event majors in China is still unable to satisfy the demand of the fast-growing event industry. Keeping graduates in the event industry could help solve the labor shortage of the industry. However, existing literature has overlooked the influencing mechanism on Chinese event students’ job pursuit intention. To address this research gap, the current study aims to investigate how career awareness affects Chinese event students’ job pursuit intention. This research also examines the mediating effect of career satisfaction and the moderation effect of career self-efficacy. Based on the signaling theory and self-efficacy theory, the present study develops an integrated research model that includes career awareness, career satisfaction, career self-efficacy, and job pursuit intention. A total of 198 usable responses from 18 event undergraduate programs were collected in China. Results show that Chinese event students’ career awareness positively associates with enhanced career satisfaction, which subsequently improves their intention to stay in the event industry. This effect is fully mediated by career satisfaction. Moreover, the current study demonstrates the moderating effect of career self-efficacy between career satisfaction and job pursuit intention. Copyright © 2022 Cognizant, LLC.
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