Nutritional Information and Portion Size in Relation to Customer Purchase Behaviour

Healthy eating is a significant concern in public health. People who are health-conscious or have special dietary requirements prioritise nutrition and calorie consumption. Thus, many customers rely on the information on a restaurant's menu when making their purchase decisions. This study aims...

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Bibliographic Details
Published in:Asia-Pacific Journal of Innovation in Hospitality and Tourism
Main Author: Din N.; Rahman R.A.A.; Hashim N.H.; Abdullah S.K.; Gani N.I.A.; Mansor N.A.
Format: Article
Language:English
Published: Taylor's University Sdn Bhd 2021
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125858387&partnerID=40&md5=f49df8ac860b1658a236f3528a54fb59