| Summary: | Although the implementation of the digital sharing economy provides many positive values, there are still few SMEs that adopt the digital sharing economy. It is inseparable from the readiness of SMEs to adopt the digital sharing economy business model. Therefore, it is necessary to understand the readiness for change in SMEs in helping SMEs adopt the digital sharing economy. The literature review states a need for a strategy and guidelines in implementing the digital sharing economy for SMEs. This study is also supported by other studies in various countries, illustrating that the adoption of the digital sharing economy is not running smoothly. This study aims to understand the current conditions in the field regarding the readiness to change SMEs in adopting the digital sharing economy business model. This preliminary study used a snowballing technique to conduct semi-structured interviews with SME owners in the household consumption sector in Indonesia. The preliminary study's findings include the readiness of SMEs to change in adopting the digital sharing economy business model, elements related to readiness on the digital sharing economy, and the need for guidance in adopting the digital sharing economy. This study concludes that the readiness of SMEs to switch to a digital sharing business model is still limited. Currently, there are no guidelines that direct the implementation of the digital sharing economy business model. Therefore, preparedness and guidelines are needed as a strategic step to help SMEs prepare to switch to a sharing economy business model. © 2021 The Authors. Published by Elsevier B.V.
|
|---|