Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products

Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products

This study investigates food knowledge and trust effect on consumer purchase behavior for Syubhah semi-processed food by employing the Theory of Reasoned Action (TRA). In addition, the intervening effect of trust was also explored. Using the causal research design, the Muslim consumer experience in...

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Bibliographic Details
Published in:Journal of Food Products Marketing
Main Author: Rahman R.A.; Zahari M.S.M.; Hanafiah M.H.; Mamat M.N.
Format: Article
Language:English
Published: Routledge 2021
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120717677&doi=10.1080%2f10454446.2021.1994079&partnerID=40&md5=2a32305167f08ce74b607c406198c0f0

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