Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products

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Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products

This study investigates food knowledge and trust effect on consumer purchase behavior for Syubhah semi-processed food by employing the Theory of Reasoned Action (TRA). In addition, the intervening effect of trust was also explored. Using the causal research design, the Muslim consumer experience in...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Journal of Food Products Marketing
المؤلف الرئيسي:	Rahman R.A.; Zahari M.S.M.; Hanafiah M.H.; Mamat M.N.
التنسيق:	مقال
اللغة:	English
منشور في:	Routledge 2021
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120717677&doi=10.1080%2f10454446.2021.1994079&partnerID=40&md5=2a32305167f08ce74b607c406198c0f0

مواد مشابهة

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