Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products
This study investigates food knowledge and trust effect on consumer purchase behavior for Syubhah semi-processed food by employing the Theory of Reasoned Action (TRA). In addition, the intervening effect of trust was also explored. Using the causal research design, the Muslim consumer experience in...
| Published in: | Journal of Food Products Marketing |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Routledge
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120717677&doi=10.1080%2f10454446.2021.1994079&partnerID=40&md5=2a32305167f08ce74b607c406198c0f0 |