Exploring antecedents of online purchasing behavioral intention of generation z: An integrated model of four theories

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Exploring antecedents of online purchasing behavioral intention of generation z: An integrated model of four theories

Although many online purchasing behavioral intention studies have been carried out, very few are focused on Generation Z, the generation that is expected to dominate the e-commerce market by 2020. This paper attempts to explore the antecedents of online purchase behavioral intention of Generation Z...

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Bibliographic Details
Published in:	Malaysian Journal of Consumer and Family Economics
Main Author:	Ngah R.; Azizan N.A.; Kadir M.A.B.A.; Thuraisamy R.; Mohamad Z.; Danila N.
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2021
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85115372578&partnerID=40&md5=9497cec1b638073b4a8be808d88e4174

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