Does the perception of halal tourism destination matter for non-Muslim tourists’ WOM? The moderating role of religious faith
Purpose: Tourists often travel to different tourism destinations in advancing the knowledge of diverse cultures, environments, history and social aspects. The purpose of this study is to explore tourists’ perception of halal tourism and its impact on word-of-mouth towards halal tourism destinations....
| Published in: | International Journal of Tourism Cities |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85115088620&doi=10.1108%2fIJTC-12-2019-0207&partnerID=40&md5=5c8f1d94956156afa239b3cec39da7a5 |