Gravitating towards consumers' use of contactless payment: A covid 19 pandemic perspective

• Published in: IBIMA Business Review
• Main Author: PUTIT L.; SUKI A.A.; ABDULLAH M.F.; AHMAD N.; SALLEH N.F.; ASMAWI N.H.
• Format: Review
• Language: English
• Published: IBIMA Publishing 2021
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113412723&doi=10.5171%2f2021.679283&partnerID=40&md5=f7e1da5653eb4a4d2ec94b794c77cfc4

Over the years, past research has revealed that human nature is continuously evolving. Inevitably, this evolution is further extended to individuals' adoption towards a new set of consumption behaviour. In the current global coronavirus pandemic (termed COVID 19), consumers are further contemplating on alternative forms of payment in pursuit of a safer method to purchase goods and services. Contactless payments, for example, have proven to provide benefits to both businesses and consumers alike, in terms of higher levels of control and convenience for consumers, and higher return on investment (ROI) for business merchants. Following this concern, this study was conducted to investigate the extent to which perceived usefulness, perceived ease of use, social influence, trust, convenience, and fear affect consumers' attitude towards the use of contactless payment. It also aims to examine whether attitude influences consumers' intention towards the use of contactless transactions. Using a non-probability sampling technique, data were collected from 200 respondents via online questionnaire survey distribution. A total of 185 usable data were analysed using Smart PLS 3.0 statistical software package. Several findings were established and discussed further. © 2021. Lennora PUTIT, Amirah AHMAD SUKI, Mohamad Fariz ABDULLAH, Norsiah AHMAD, Nor Fazalina SALLEH and Nini Hartini ASMAWI.