Let’s get acquainted: an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
Purpose: This study aims to examine a proposed model based on a combination of relationship marketing and service quality dimensions as a significant predictor of corporate image. More importantly, it attempts to identify whether corporate reputation mediates the relationship between and customer lo...
| Published in: | Journal of Islamic Marketing |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85111409500&doi=10.1108%2fJIMA-06-2020-0175&partnerID=40&md5=69f9bcdf0683e9e27e098f72f4169b81 |