Building sustainable relationships: Service innovation at the pinnacle of touristic achievement

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Building sustainable relationships: Service innovation at the pinnacle of touristic achievement

Asia Pacific is renowned as a travelling hot spot amongst both domestic and international tourists. With Malaysia as the focal point, and based on the foundation of Stimulus-Organism-Response (SOR), this study aims to explore different routes undertaken by tourists towards both satisfaction and loya...

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Bibliographic Details
Published in:	Asian Journal of Business Research
Main Author:	Cheng B.L.; Shaheen M.; Cham T.-H.; Dent M.M.; Yacob Y.
Format:	Article
Language:	English
Published:	Asia Business Research Corporation 2021
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85108665779&doi=10.14707%2fajbr.210103&partnerID=40&md5=a4b14528d1786a23b434f9bba5cc22b4

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