Building sustainable relationships: Service innovation at the pinnacle of touristic achievement
Asia Pacific is renowned as a travelling hot spot amongst both domestic and international tourists. With Malaysia as the focal point, and based on the foundation of Stimulus-Organism-Response (SOR), this study aims to explore different routes undertaken by tourists towards both satisfaction and loya...
| Published in: | Asian Journal of Business Research |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Asia Business Research Corporation
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85108665779&doi=10.14707%2fajbr.210103&partnerID=40&md5=a4b14528d1786a23b434f9bba5cc22b4 |