Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes

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Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to study the impact of advertising on brain regions and processes are scant and remain unclear in academic literature. In this article, we have followed a literature review methodology and a bibliometric analysis t...

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Bibliographic Details
Published in:	Sustainability (Switzerland)
Main Author:	Alsharif A.H.; Salleh N.Z.M.; Baharun R.; Alharthi Rami Hashem E.; Mansor A.A.; Ali J.; Abbas A.F.
Format:	Review
Language:	English
Published:	MDPI AG 2021
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85108577550&doi=10.3390%2fsu13116488&partnerID=40&md5=46ed99956dd453bdacd985db7bc0afd3

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