Issues and challenges in rebranding of Malaysian street markets
Street markets, including night and farmers’ markets, are considered as a less formalised economic activity. While it is considered as the bottom of the retail pyramid, studies on street markets have found that a quite substantial number of advantages that strengthen the human and social interaction...
| Published in: | International Journal of Business and Globalisation |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85106948650&doi=10.1504%2fIJBG.2021.115305&partnerID=40&md5=43a4ee2f0167f7eba661c1508b02a4d7 |