| Summary: | Purpose: This study aims to examine the relationship between budgeting skills and financial goals and the level of awareness of investment scams among university students. Design/methodology/approach: An online survey was administered to university students in Malaysia. A total of 211 responses were received. The data was analysed using partial least square method based on structural equation modelling technique by using SmartPLS-3.0 and SPSS-20 statistical software. Findings: Findings indicated that having adequate budgeting skills can significantly affect awareness of investment scam among students. This implies that early financial management education among students should focus on instilling disciplined budgeting habit to prevent them from becoming victims of investment scams. Nevertheless, when examining financial goals among the respondents, the study found that having a clear financial goal does not significantly contribute to their awareness in identifying investment scams. As such, students need to be properly guided in setting their financial objectives such as avoiding unrealistic goals to lead a luxurious lifestyle using “fast and easy” money. Social implications: This study recommends that higher education institutions need to work together with relevant regulators and law enforcers in providing necessary financial literacy education as part of the investment scam prevention measures. Originality/value: This study contributes to the literature gap on the need to focus on financial literacy in creating awareness towards investment scams among university students. © 2021, Emerald Publishing Limited.
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