Factors affecting consumers' choice in purchasing local fresh fruits: Case of Melaka Tengah
This study is designed to make a comprehensive understanding of the attitude among consumers and explore the preferred place for Malaysian consumers to purchase fresh fruits. This study examined the purchasing pattern of local fruits consumers based on store attributes considered by the consumers in...
| Published in: | IOP Conference Series: Earth and Environmental Science |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
IOP Publishing Ltd
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103693724&doi=10.1088%2f1755-1315%2f685%2f1%2f012020&partnerID=40&md5=4f0339a58dad8e5c0207a7dcccda31b8 |