Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model
This study examines how mobile technology adoption influences customers' intention to book hotel rooms via smartphone. This study empirically incorporated perceived enjoyment and perceived value in the modified Technology Acceptance Model (m-TAM) and tested it as a unified model. Partial Least...
| 出版年: | Tourism and Management Studies |
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| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
University of Algarve
2021
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| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103297147&doi=10.18089%2fTMS.2021.170102&partnerID=40&md5=92f642ca8042dce86685ba3f7ab2dde2 |