Mobile shopping convenience behaviour: The quest for a conceptual framework
The continuous surge in mobile shopping activities among customers related to these emerging shopping channels, empirical research that tests the effect of the multi-dimensional construct of convenience towards the customers' mobile shopping behavioural intention are lacking within the literatu...
| Published in: | International Journal of Services, Technology and Management |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102503675&doi=10.1504%2fijstm.2021.10035952&partnerID=40&md5=73e0599d662d68545aa78ebb39f4f831 |