Challenges in marketing channel selection by smallholder pineapple growers in Samarahan, Sarawak, Malaysia

Pineapples are very perishable and require an immediate sale to consumers. This has triggered the local growers to market their produce and rely on the middleman. Thus, this present study was conducted to identify the challenges that affect the marketing channel selection of smallholder pineapple gr...

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書目詳細資料
發表在:Food Research
主要作者: Nahar A.; Saili A.R.; Hamzah N.M.; Abdul Fatah F.; Yusop Z.; Kamarul Zaman N.B.
格式: Article
語言:English
出版: Rynnye Lyan Resources 2020
在線閱讀:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102265229&doi=10.26656%2ffr.2017.4%28S5%29.020&partnerID=40&md5=c22cae171baacdfabc4c59e5b4f093df