Effects of covid-19 on digital learning of entrepreneurs; [Wpływ covid-19 na cyfrowe uczenie się przedsiębiorców]

• Published in: Polish Journal of Management Studies
• Main Author: Sawangchai A.; Prasarnkarn H.; Kasuma J.; Polyakova A.G.; Qasim S.
• Format: Article
• Language: English
• Published: Czestochowa University of Technology 2020
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099408999&doi=10.17512%2fpjms.2020.22.2.33&partnerID=40&md5=0eadaf93cd002d0e35aa08883bc599d2

The study in hand investigates the effect of information and communication technology (ICT), the quality of e-information, entrepreneurial e-learning education and entrepreneurial satisfaction on the university brand image. This study aims to investigate the effect of COVID-19 on E-learning of enterprenuers. For this purpose, data is being collected from then entrepreneurial students of public and private universities of Thailand. The data obtained from 345 students by using an e-questionnaire and further analysis has been done through Smart PLS-SEM on 203 useable questionnaires. The findings highlighted that ICT, e-service, e-information quality contribute positively to enhance e-learning education for entrepreneurs, which ultimately leads to satisfaction. Morovere, these association has also lead that the satisfaction of entrepreneurs with e-learning education contributes to a strong university brand image. This study is providing specific findings for universities to establish an e-learning network to cop the COVID-19 challenges for the students. It also shed lights on the academic institutions to incorporate the learning management framework to incease students satisfaction through e-education. The study also discuss the limitations and provide future directions. © 2020, Czestochowa University of Technology. All rights reserved.