Usage intensity of social media and academic performance

• Published in: International Journal of Recent Technology and Engineering
• Main Author: Mahmud R.; Bukhari M.
• Format: Article
• Language: English
• Published: Blue Eyes Intelligence Engineering and Sciences Publication 2019
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092653870&doi=10.35940%2fijrte.c6452.118419&partnerID=40&md5=399c07519a288d3901885958a79e565c

Current students are constantly engaged with social media platforms not only for entertainment and interaction, but also to gain and share information. Even though various studies have been conducted on the use of social media in education, there is lack of evidence on the influence of social media on accounting students particularly in Malaysian setting. This study aims to investigate the impact of the usage intensity of social media on accounting students’ performance. It is discovered that the utilization of social media in their learning activities has influenced the student’s academic achievement after considering their proficiency and gender. In contrast, social presence and social interaction have no impact on the students’ performance. © BEIESP.