A preliminary study on digital image performance to stimulate food taste experience

Users and food marketers alike would share images of food in the hopes that viewers would be able to capture the emotion/sensation presented by the food. This is a form of food digitization, shifting away from the mechanical aspect of taste stimulation to the use of digitized visuals. This paper aim...

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Bibliographic Details
Published in:Bulletin of Electrical Engineering and Informatics
Main Author: Nasrudin N.H.; Harun A.F.
Format: Article
Language:English
Published: Institute of Advanced Engineering and Science 2020
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087160557&doi=10.11591%2feei.v9i5.2254&partnerID=40&md5=9e97cd926ecc583b4b2647e5d147706d
id 2-s2.0-85087160557
spelling 2-s2.0-85087160557
Nasrudin N.H.; Harun A.F.
A preliminary study on digital image performance to stimulate food taste experience
2020
Bulletin of Electrical Engineering and Informatics
9
5
10.11591/eei.v9i5.2254
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087160557&doi=10.11591%2feei.v9i5.2254&partnerID=40&md5=9e97cd926ecc583b4b2647e5d147706d
Users and food marketers alike would share images of food in the hopes that viewers would be able to capture the emotion/sensation presented by the food. This is a form of food digitization, shifting away from the mechanical aspect of taste stimulation to the use of digitized visuals. This paper aim to evaluate the performance of taste perception made by users by just looking at food image. Using food images as a medium of taste stimulation, this paper reports international users‟ perception of the taste of Malaysian local food through an online channel. By applying SPSS analysis, the author studied the patterns of similarity and dissimilarity of users‟ perception of food images that have been compiled using an online survey. Interestingly observed, the results of the analysis enable the author to assess how close user perceptions were akin to the real taste. The author found that most user perceptions are closely matched with the food‟s real taste which allows the author to conclude that visual media is possible in stimulating food taste experience. It is good news for food marketers and food tourism. Nevertheless, more samples of food images are required to further attest these findings. © 2020, Institute of Advanced Engineering and Science. All rights reserved.
Institute of Advanced Engineering and Science
20893191
English
Article
All Open Access; Gold Open Access
author Nasrudin N.H.; Harun A.F.
spellingShingle Nasrudin N.H.; Harun A.F.
A preliminary study on digital image performance to stimulate food taste experience
author_facet Nasrudin N.H.; Harun A.F.
author_sort Nasrudin N.H.; Harun A.F.
title A preliminary study on digital image performance to stimulate food taste experience
title_short A preliminary study on digital image performance to stimulate food taste experience
title_full A preliminary study on digital image performance to stimulate food taste experience
title_fullStr A preliminary study on digital image performance to stimulate food taste experience
title_full_unstemmed A preliminary study on digital image performance to stimulate food taste experience
title_sort A preliminary study on digital image performance to stimulate food taste experience
publishDate 2020
container_title Bulletin of Electrical Engineering and Informatics
container_volume 9
container_issue 5
doi_str_mv 10.11591/eei.v9i5.2254
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087160557&doi=10.11591%2feei.v9i5.2254&partnerID=40&md5=9e97cd926ecc583b4b2647e5d147706d
description Users and food marketers alike would share images of food in the hopes that viewers would be able to capture the emotion/sensation presented by the food. This is a form of food digitization, shifting away from the mechanical aspect of taste stimulation to the use of digitized visuals. This paper aim to evaluate the performance of taste perception made by users by just looking at food image. Using food images as a medium of taste stimulation, this paper reports international users‟ perception of the taste of Malaysian local food through an online channel. By applying SPSS analysis, the author studied the patterns of similarity and dissimilarity of users‟ perception of food images that have been compiled using an online survey. Interestingly observed, the results of the analysis enable the author to assess how close user perceptions were akin to the real taste. The author found that most user perceptions are closely matched with the food‟s real taste which allows the author to conclude that visual media is possible in stimulating food taste experience. It is good news for food marketers and food tourism. Nevertheless, more samples of food images are required to further attest these findings. © 2020, Institute of Advanced Engineering and Science. All rights reserved.
publisher Institute of Advanced Engineering and Science
issn 20893191
language English
format Article
accesstype All Open Access; Gold Open Access
record_format scopus
collection Scopus
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