Influencing the mind of the consumers: The role of the law and the regulators in controlling credit advertisement

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Influencing the mind of the consumers: The role of the law and the regulators in controlling credit advertisement

Advertising boosts market performance by offering useful information to consumers. It enables firms to promote the attributes of their products and services and, thereby, to compete better with each other. On the other hand, advertising may adversely affect market performance when businesses use it...

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Bibliographic Details
Published in:	International Journal of Advanced Science and Technology
Main Author:	Ilyana Ilias I.; Hassan R.; Kassim S.; Bakar E.A.
Format:	Article
Language:	English
Published:	Science and Engineering Research Support Society 2019
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85080150577&partnerID=40&md5=dc05a3248c738cf9e2ca04adcfabb8d5

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