Application of graph theory and matrix approach as decision analysis tool for smartphone selection
Nowadays, there are various types of smartphones in the market offered to the customers with advanced applications, various types of design and features. All of these criteria (attributes) are assumed to be independence to each other in most studies of smartphone selection. The aim of this study is...
| Published in: | ASM Science Journal |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Akademi Sains Malaysia
2019
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85078669995&partnerID=40&md5=0096f7b8723c67d977c42d409cbe1898 |
| Summary: | Nowadays, there are various types of smartphones in the market offered to the customers with advanced applications, various types of design and features. All of these criteria (attributes) are assumed to be independence to each other in most studies of smartphone selection. The aim of this study is to propose graph theory and matrix approach as all of the criteria are possibly depend to each other. This method can be used as a decision analysis tool in smartphone selection in respect to the customer's preferences order. A case study of smartphone selection in Malaysia is used to illustrate the effectiveness of the proposed method. © 2019, Akademi Sains Malaysia. |
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| ISSN: | 18236782 |