Eco-tainment digital library and leisure tourism: A practical approach for generation Z

• Published in: International Journal of Recent Technology and Engineering
• Main Author: Wee H.; Ghani N.A.M.; Jinal F.; Anuar N.A.M.; Mohamad S.
• Format: Article
• Language: English
• Published: Blue Eyes Intelligence Engineering and Sciences Publication 2019
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85067920157&partnerID=40&md5=1b0977e2d5712578d9c4fdf254656c4f

Reading culture is one of the elements that need to be strategically enhanced to produce an educated and knowledgeable society in the future, specifically in meeting the National Transformation 2050 strategic objective. However, in Malaysia, reading habit is not comprehensively practiced among the Malaysian youth. The paper provides a brief description of a new concept of eco-tainment digital library named as Float eVilla. It highlights the importance of reinventing the traditional library concept into a new eco-tainment digital library to create excitement in the reading experience for generation Z. This study employed the convenience sampling technique for data collection. Self-administered questionnaires were distributed to local and international tourists visited Putrajaya. The results of this study are presented in descriptive statistics and describe the patent of respondents’ feedback on the eco-tainment digital library characteristics and preferences. Results of the study indicated positive support on the implementation of the Float eVilla concept, which will be able to create excitement in reading habits among Malaysian youth, and provide support to the government’s mission in education. This study contributes to provide a new perspective in integrating environment, education and entertainment in leisure tourism setting, which will enhance government transformation strategies to establish a smart young society in the future. © BEIESP.