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Brand preferences in Muslimah fashion industries: An insight of framework development and research implications

Purpose: The purpose of this research is to have better insight regarding come out with a conceptual framework in studying the brand preference in Islamic Muslimah fashion industry development.Muslimah fashion industries are areas that have attracted attention, especially after the recent wave among...

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Bibliographic Details
Published in:	Humanities and Social Sciences Reviews
Main Author:	Amer A.; Md.Jani S.H.; Ibrahim I.; Aziz N.A.A.
Format:	Article
Language:	English
Published:	Gyandhara International Academic Publications 2019
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85067047955&doi=10.18510%2fhssr.2019.7125&partnerID=40&md5=2e51e6dbf44365251dbb4e7dcc209a04

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