Perceived value of bargain shopping among youth excursionist
Shopping is acknowledged as an enjoyable activity where most countries are applying the concept of shopping “festivals”, “carnivals” and “seasons”. Youth shoppers, those aged between 18 to 30 years old are one of the potential segments that should not be overlooked. They are now being recognized as...
| Published in: | Management and Technology in Knowledge, Service, Tourism and Hospitality |
|---|---|
| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
CRC Press
2014
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85054212164&doi=10.1201%2fb16700-27&partnerID=40&md5=5edb0149750da3719c40daf2765c7fd9 |