Exploring Health Communication in Social Media: A Comparative Review

• Published in: Journal of Physics: Conference Series
• Main Author: Salleh S.M.; Mohammed N.H.; Aziz N.U.A.; Hamzah S.F.M.; Zahari A.S.M.
• Format: Conference paper
• Language: English
• Published: Institute of Physics Publishing 2018
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85049880858&doi=10.1088%2f1742-6596%2f1019%2f1%2f012078&partnerID=40&md5=af0c2106f0cddd1016777df86441216f

With the advent of internet, a new platform of Information Communication and Technology in health is becoming a popular trend to satisfy the craving of health consciousness people seeking health related information. Researchers published health related papers and articles while patients, their friends and families share the experiences through social media such as facebook, twitters, blogs. People can seek readily available health related information effortlessly by the convenience of their fingers tip. Therefore, the purpose of this paper is to review health communication for the past four years (2013-2016) and to identify the channels of communication used of health communication in social media. Eight papers were selected in this study related to health communication and promotion. The papers were reviewed based on their elements, methods and approaches used by researchers in their study. There are also several differences outcome in these papers. It can be concluded that social media play a main role in disseminating information and improve knowledge to the masses on health communication as people find information on health through the easiest internet channel. © Published under licence by IOP Publishing Ltd.