The antecedents buying intention of new smartphone among university students

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The antecedents buying intention of new smartphone among university students

This study aimed to study the antecedents buying intention of new smartphone among tertiary level education of students. It investigated direct influence between product features, brand name, social influence and financial control as independent variable and purchasing intention as dependent variabl...

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Bibliographic Details
Published in:	Advanced Science Letters
Main Author:	Rahim A.; Kheng L.K.; Mansor K.A.; Abas N.
Format:	Article
Language:	English
Published:	American Scientific Publishers 2017
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040867082&doi=10.1166%2fasl.2017.10097&partnerID=40&md5=7bbce4c83cf6e974d0371d16c2f67b2c

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