The antecedents buying intention of new smartphone among university students
This study aimed to study the antecedents buying intention of new smartphone among tertiary level education of students. It investigated direct influence between product features, brand name, social influence and financial control as independent variable and purchasing intention as dependent variabl...
| Published in: | Advanced Science Letters |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2017
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040867082&doi=10.1166%2fasl.2017.10097&partnerID=40&md5=7bbce4c83cf6e974d0371d16c2f67b2c |