The antecedents buying intention of new smartphone among university students

This study aimed to study the antecedents buying intention of new smartphone among tertiary level education of students. It investigated direct influence between product features, brand name, social influence and financial control as independent variable and purchasing intention as dependent variabl...

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Published in:Advanced Science Letters
Main Author: Rahim A.; Kheng L.K.; Mansor K.A.; Abas N.
Format: Article
Language:English
Published: American Scientific Publishers 2017
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040867082&doi=10.1166%2fasl.2017.10097&partnerID=40&md5=7bbce4c83cf6e974d0371d16c2f67b2c
id 2-s2.0-85040867082
spelling 2-s2.0-85040867082
Rahim A.; Kheng L.K.; Mansor K.A.; Abas N.
The antecedents buying intention of new smartphone among university students
2017
Advanced Science Letters
23
11
10.1166/asl.2017.10097
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040867082&doi=10.1166%2fasl.2017.10097&partnerID=40&md5=7bbce4c83cf6e974d0371d16c2f67b2c
This study aimed to study the antecedents buying intention of new smartphone among tertiary level education of students. It investigated direct influence between product features, brand name, social influence and financial control as independent variable and purchasing intention as dependent variable. 300 sets of questionnaire have been distributed among the diploma students aged between 18 to 25 years old, and 260 sets of questionnaire were returned. Statistical Package for Social Science (SPSS) and Structural Equation Model (SEM) used to analysed the questionnaires that have been answered by respondents. The results reveal that product features, brand name, social influence and financial control have positive direct influence on students purchasing intention on new smartphone. Meanwhile, product sacrifice has negative direct influence on students purchasing intention on new smartphone. © 2017 American Scientific Publishers. All rights reserved.
American Scientific Publishers
19366612
English
Article

author Rahim A.; Kheng L.K.; Mansor K.A.; Abas N.
spellingShingle Rahim A.; Kheng L.K.; Mansor K.A.; Abas N.
The antecedents buying intention of new smartphone among university students
author_facet Rahim A.; Kheng L.K.; Mansor K.A.; Abas N.
author_sort Rahim A.; Kheng L.K.; Mansor K.A.; Abas N.
title The antecedents buying intention of new smartphone among university students
title_short The antecedents buying intention of new smartphone among university students
title_full The antecedents buying intention of new smartphone among university students
title_fullStr The antecedents buying intention of new smartphone among university students
title_full_unstemmed The antecedents buying intention of new smartphone among university students
title_sort The antecedents buying intention of new smartphone among university students
publishDate 2017
container_title Advanced Science Letters
container_volume 23
container_issue 11
doi_str_mv 10.1166/asl.2017.10097
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040867082&doi=10.1166%2fasl.2017.10097&partnerID=40&md5=7bbce4c83cf6e974d0371d16c2f67b2c
description This study aimed to study the antecedents buying intention of new smartphone among tertiary level education of students. It investigated direct influence between product features, brand name, social influence and financial control as independent variable and purchasing intention as dependent variable. 300 sets of questionnaire have been distributed among the diploma students aged between 18 to 25 years old, and 260 sets of questionnaire were returned. Statistical Package for Social Science (SPSS) and Structural Equation Model (SEM) used to analysed the questionnaires that have been answered by respondents. The results reveal that product features, brand name, social influence and financial control have positive direct influence on students purchasing intention on new smartphone. Meanwhile, product sacrifice has negative direct influence on students purchasing intention on new smartphone. © 2017 American Scientific Publishers. All rights reserved.
publisher American Scientific Publishers
issn 19366612
language English
format Article
accesstype
record_format scopus
collection Scopus
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