The effect of internal marketing on organizational commitment: An empirical study in banking sector in yemen; [Wpływ marketingu wewnętrznego na zobowiązania organizacyjne: Empiryczne studium w sektorze bankowym jemenu]
This study aimed to examine the influence of internal marketing on organizational commitment among Yemeni banks. The study adopted internal marketing factors comprised of different dimensions namely vision, development, rewards, empowerment and internal communication as the independent variable. Mea...
| Published in: | Polish Journal of Management Studies |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Czestochowa University of Technology
2017
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021983095&doi=10.17512%2fpjms.2017.15.1.09&partnerID=40&md5=6bc3afe1878900547c358e219f75c501 |