Measuring reliability and validity of instrument: The dimensions of advertising literacy in determining the advertising literacy index

QRコード

Measuring reliability and validity of instrument: The dimensions of advertising literacy in determining the advertising literacy index

Advertising literacy has been a topic of discussion for decades long and up till today, the subject is still debated on. In fact, the dimensions of advertising literacy have evolved along with its many factors and varied key terms. Thus, this study was conducted to identify the key dimensions intact...

書誌詳細
出版年:	Jurnal Komunikasi: Malaysian Journal of Communication
第一著者:	Salim N.A.M.; Abdullah M.Y.
フォーマット:	論文
言語:	English
出版事項:	Universiti Kebangsaan Malaysia Press 2017
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021302667&doi=10.17576%2fjkmjc-2017-3301-19&partnerID=40&md5=3b4455be8368e25deecef3e902d38b4c

類似資料

Application of Maqasid Syariah in Charity Advertising
著者:: Halim, 等
出版事項: (2023)

An analysis of cultural elements in selected festive advertisements
著者:: Sualman I.; Jalli N.; Rashidi R.M.; Darwis Y.
出版事項: (2021)

Beauty product advertisements: A critical discourse analysis
著者:: 2-s2.0-84874698521
出版事項: (2013)

Qualitative analysis of sharia compliant advertisement signboard in Kelantan state
著者:: 2-s2.0-85085122147
出版事項: (2020)

Reliability, technical error of measurement and validity of height measurement using portable stadiometer
著者:: 2-s2.0-85021122709
出版事項: (2017)

The hidden message of unethical advertising: A comprehensive framework from Malaysian television commercials
著者:: Jafar N.H.M.; Ibrahim Z.
出版事項: (2024)

Measuring the outcomes of information literacy: Perception vs evidence-based data
著者:: 2-s2.0-77953708778
出版事項: (2010)

Malaysia IT career opportunity analysis based on classified advertisement in the new straits times (2000-2008)
著者:: Azahar D.; Manaf N.A.; Dharmarajan N.; Adnan W.A.W.
出版事項: (2010)

Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail Industry
著者:: 2-s2.0-85175861038
出版事項: (2023)

Married Indonesian Women’s Everyday Health-Information Literacy Related to COVID-19
著者:: Rachman Y.B.; Sani M.K.J.A.; Rachman M.A.; Salim T.A.
出版事項: (2024)

Reliability, agreement, and validity of digital weighing scale with MatScan in limb load measurement
著者:: Kumar S.N.S.; Omar B.; Htwe O.; Joseph L.H.; Krishnan J.; Esfehani A.J.; Min L.L.
出版事項: (2014)

Understanding climate literacy research using scientometrics analysis
著者:: Rahmawaty; Ismail M.H.; Rauf A.; Abdullah M.F.; Mohd Noor M.I.; Ayu Amir Mustafa A.M.; Gandaseca S.; Karuniasa M.; Kim Y.; Suratman M.N.; Salleh S.A.; Tedong P.A.
出版事項: (2024)

Development of the Malay Language of understanding, attitude, practice and health literacy questionnaire on COVID-19 (MUAPHQ C-19): content validity & face validity analysis
著者:: 2-s2.0-85161879782
出版事項: (2023)

Antecedents of tourist citizenship behavior: the role of digital halal literacy and religiosity
著者:: Abror A.; Patrisia D.; Engriani Y.; Hafizh M.A.; Gaffar V.; Qoriah Q.; Achmad N.; Wusqa U.; Abdullah M.S.
出版事項: (2025)

Environmental literacy and attitudes among Malaysian business educators
著者:: 2-s2.0-84875614904
出版事項: (2013)

Health literacy in familial hypercholesterolemia: A cross-national study
著者:: Hagger M.S.; Hardcastle S.J.; Hu M.; Kwok S.; Lin J.; Nawawi H.M.; Pang J.; Santos R.D.; Soran H.; Su T.-C.; Tomlinson B.; Watts G.F.
出版事項: (2018)

The dilemma of millennial Muslims towards financial management: an Islamic financial literacy perspective
著者:: Osman I.; Syed Alwi S.F.; Rehman M.A.; Muda R.; Hassan F.; Hassan R.; Abdullah H.
出版事項: (2024)

Formulation and Validation of an IoT Readiness Instrument in Residential Fire Detection
著者:: Zin, 等
出版事項: (2024)

Understanding the intrinsic and extrinsic factors in financial literacy of the Orang Asli in Malaysia
著者:: Ali M.M.; Muhammad K.; Ghani E.K.; Ilias A.; Tarmezi N.
出版事項: (2024)

Financial literacy and awareness of investment scams among university students
著者:: 2-s2.0-85106018186
出版事項: (2022)

Assessing smart sustainable library practices in higher education: development and validation of instrument
著者:: Yunus N.; Ismail M.N.
出版事項: (2024)

Forward-backward translation, content validity, face validity, construct validity, criterion validity, test-retest reliability, and internal consistency of a questionnaire on patient acceptance of orthodontic retainer
著者:: Saw Z.K.; Yuen J.J.X.; Ashari A.; Bahemia F.I.; Low Y.X.; Mustapha N.M.N.; Lau M.N.
出版事項: (2025)

Digital halal literacy and halal destination attribute as the antecedents of revisit intention
著者:: Gaffar V.; Christiyanto W.W.; Arissaputra R.; Abror A.; Achmad N.; Hidayat E.F.F.; Siregar Q.A.; Shahril A.
出版事項: (2024)

Antecedents of tourist citizenship behavior: the role of digital halal literacy and religiosity
著者:: 2-s2.0-85197426704
出版事項: (2025)

Digital halal literacy and halal destination attribute as the antecedents of revisit intention
著者:: 2-s2.0-85195610512
出版事項: (2024)

A bibliometric analysis of insurance literacy using bibliometrix an R package
著者:: 2-s2.0-85137740607
出版事項: (2022)

Health literacy among urban Malaysian elders: A descriptive study
著者:: 2-s2.0-85087814807
出版事項: (2020)

Correlative Effects Between Digital Literacy and Religious Authority Among Academic Communities in Indonesia
著者:: Laugu N.; Arianto M.S.; Mustafa A.; Mukhlis
出版事項: (2024)

Factors That Enhance Health Literacy in Dealing with HIV Stigma: A Scoping Review
著者:: 2-s2.0-85185341694
出版事項: (2024)

Domains of Financial Literacy Among Women in Public Sector: A Systematic Literature Review
著者:: Zainuddin, 等
出版事項: (2025)

Validity and reliability of a sport participant psychosocial well-being instrument: a preliminary study; [Validez y fiabilidad de un instrumento de bienestar psicosocial del participante deportivo: un estudio preliminar]
著者:: 2-s2.0-85219666537
出版事項: (2025)

Forward-backward translation, content validity, face validity, construct validity, criterion validity, test-retest reliability, and internal consistency of a questionnaire on patient acceptance of orthodontic retainer
著者:: Saw, 等
出版事項: (2025)

Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy
著者:: 2-s2.0-86000519138
出版事項: (2025)

EMPOWERING MSME WOMEN: A COMMUNITY-BASED APPROACH TO DIGITAL LITERACY AND MARKETING SKILLS
著者:: 2-s2.0-85219004767
出版事項: (2025)

Improving literacy skills using the serious game model compatible with brain-based learning
著者:: 2-s2.0-85218494129
出版事項: (2025)

Instrument development to measure the quality of non-profit organisation (NPO) website
著者:: 2-s2.0-85055547375
出版事項: (2018)

Design and Development of Testing Kit for KNX Devices Reliability and Performance Measurement
著者:: Mohammad Aizam M.A.R.; Lee M.F.; Sanusi N.A.; Siew P.W.; Johnson Lim S.C.; Tee B.T.
出版事項: (2024)

F-measure and Intra-operator Reliability of Aerial Imagery Tracking in Football
著者:: Sainan K.I.; Makhtar A.K.; Mohamed Z.
出版事項: (2024)

Levels and Predictors of Digital Literacy Skills Among Dental Students: A Multi-institutional Study in Malaysia
著者:: 2-s2.0-85210910974
出版事項: (2024)

Overcoming time and ethical constraints in the qualitative data collection process: A case of information literacy research
著者:: 2-s2.0-84907200115
出版事項: (2014)