Cultural inspirations towards Malaysian animation character design

Culture is part of human development which evolves with civilization from ancient times to today’s digital era. Animation contributes to the cultural industry through signs and symbols and is captured from people’s different lifestyle and various grounds including religion, belief systems, politics,...

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Published in:Jurnal Komunikasi: Malaysian Journal of Communication
Main Author: Khalis F.M.; Mustaffa N.
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysia Press 2017
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021270596&doi=10.17576%2fjkmjc-2017-3301-32&partnerID=40&md5=6acec926e260521857125ba36b0ba65c
id 2-s2.0-85021270596
spelling 2-s2.0-85021270596
Khalis F.M.; Mustaffa N.
Cultural inspirations towards Malaysian animation character design
2017
Jurnal Komunikasi: Malaysian Journal of Communication
33
1
10.17576/jkmjc-2017-3301-32
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021270596&doi=10.17576%2fjkmjc-2017-3301-32&partnerID=40&md5=6acec926e260521857125ba36b0ba65c
Culture is part of human development which evolves with civilization from ancient times to today’s digital era. Animation contributes to the cultural industry through signs and symbols and is captured from people’s different lifestyle and various grounds including religion, belief systems, politics, tradition, language, tools, costumes, buildings and arts. Wayang Kulit or ‘Shadow Play’ was once a famed traditional culture in the 1960s for entertainment purposes in Malaysia which fundamentally led to the continuation of the 2D and 3D animation studies. Nevertheless, students these days seem lack the sense of local identity as shown in their final animation project, as if the culture sentiment is getting faded. Since culture is also emerging with an identity where both fundamentals are strongly connected, this research aims to identify the influence of culture towards artwork, produced by art and design students who study animation. Content analysis was used to analyze the complete final artwork from selected university in Sarawak which offers this subject as a requirement. Besides a good storyline, animation must have a strong character design with a good personality, appropriate costumes and accessories. Results found that there are cultural influences where the character’s costume design is similar to the Sarawak traditional clothing. Thus, it proves that Malaysian culture is still sturdily inspiring students in creating their artwork. © 2017, Universiti Kebangsaan Malaysia Press. All rights reserved.
Universiti Kebangsaan Malaysia Press
2289151X
English
Article
All Open Access; Bronze Open Access
author Khalis F.M.; Mustaffa N.
spellingShingle Khalis F.M.; Mustaffa N.
Cultural inspirations towards Malaysian animation character design
author_facet Khalis F.M.; Mustaffa N.
author_sort Khalis F.M.; Mustaffa N.
title Cultural inspirations towards Malaysian animation character design
title_short Cultural inspirations towards Malaysian animation character design
title_full Cultural inspirations towards Malaysian animation character design
title_fullStr Cultural inspirations towards Malaysian animation character design
title_full_unstemmed Cultural inspirations towards Malaysian animation character design
title_sort Cultural inspirations towards Malaysian animation character design
publishDate 2017
container_title Jurnal Komunikasi: Malaysian Journal of Communication
container_volume 33
container_issue 1
doi_str_mv 10.17576/jkmjc-2017-3301-32
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021270596&doi=10.17576%2fjkmjc-2017-3301-32&partnerID=40&md5=6acec926e260521857125ba36b0ba65c
description Culture is part of human development which evolves with civilization from ancient times to today’s digital era. Animation contributes to the cultural industry through signs and symbols and is captured from people’s different lifestyle and various grounds including religion, belief systems, politics, tradition, language, tools, costumes, buildings and arts. Wayang Kulit or ‘Shadow Play’ was once a famed traditional culture in the 1960s for entertainment purposes in Malaysia which fundamentally led to the continuation of the 2D and 3D animation studies. Nevertheless, students these days seem lack the sense of local identity as shown in their final animation project, as if the culture sentiment is getting faded. Since culture is also emerging with an identity where both fundamentals are strongly connected, this research aims to identify the influence of culture towards artwork, produced by art and design students who study animation. Content analysis was used to analyze the complete final artwork from selected university in Sarawak which offers this subject as a requirement. Besides a good storyline, animation must have a strong character design with a good personality, appropriate costumes and accessories. Results found that there are cultural influences where the character’s costume design is similar to the Sarawak traditional clothing. Thus, it proves that Malaysian culture is still sturdily inspiring students in creating their artwork. © 2017, Universiti Kebangsaan Malaysia Press. All rights reserved.
publisher Universiti Kebangsaan Malaysia Press
issn 2289151X
language English
format Article
accesstype All Open Access; Bronze Open Access
record_format scopus
collection Scopus
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