Attributes that affect the level of visitors’ satisfaction and loyalty towards food festival: A case study of asia food festival in Penang
Recently, food festivals have been determined as one of the fastest and booming type of tourism attractions. It also contributed an essential impact on creating destination image and rejuvenating the economy, culture and tourism itself. This research aims to investigate the factors that affect the v...
| Published in: | Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
CRC Press/Balkema
2016
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016224565&partnerID=40&md5=60f50d23bb22a62ceb1774599a534825 |