Relationship between menu, price and consumers’ acceptance towards food truck concept

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Relationship between menu, price and consumers’ acceptance towards food truck concept

The purpose of this study is to determine the relationship between menu offered and price of food on the consumers’ acceptance towards food truck concept. This research is based on a quantitative approach using a self-administered questionnaire which was conducted at Food Gasm Fest in Dataran Petali...

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Bibliographic Details
Published in:	Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016
Main Author:	Tarmazi S.A.A.; Ismail A.; Nor N.M.; Tan Z.M.A.; Din N.
Format:	Conference paper
Language:	English
Published:	CRC Press/Balkema 2016
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016223110&partnerID=40&md5=8c8826619e5dfbb0256f5e9bb6f09c1c

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