Potential motivational factors of technology usage for indigenous people in Peninsular Malaysia

• Published in: Proceedings - 2016 4th International Conference on User Science and Engineering, i-USEr 2016
• Main Author: Walid N.; Noor N.L.M.; Ibrahim E.N.M.; Ang C.S.
• Format: Conference paper
• Language: English
• Published: Institute of Electrical and Electronics Engineers Inc. 2017
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016215584&doi=10.1109%2fIUSER.2016.7857971&partnerID=40&md5=79a20bd66a00349dcb546e8d9d7bf805

Interrelationship between ethnicity, motivation and technology usage is an interesting scope of study as it offers various dimensions to be explored, polished and refined. One of the most interest areas is on the motivational factors for technology usage among the indigenous people from the viewpoints of socio-structural, socioeconomic and socio cultural. This paper present the findings on the motivational factors of technology usage based on the socioeconomic and socio cultural situational study of Orang Asli in Peninsular Malaysia. The study analysis was performed against the theoretical lens of need-based theory of technology use to uncover constructs of needs that can be identified as motivational factors for technology use. From the study, it is found that Orang Asli has a tendency toward holding on to perceived idea of enjoyment and the preservation of culture and benefits delivery as a motivation for them to use the technology. We propose the affect based needs and cultural needs as new constructs for technology use by the indigenous people. © 2016 IEEE.