Tourists’ satisfaction and loyalty towards food tourism in Georgetown, Penang

• Published in: Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016
• Main Author: Kamal S.B.M.; Bukhari N.F.M.; Abdullah D.; Din N.
• Format: Conference paper
• Language: English
• Published: CRC Press/Balkema 2016
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016207791&partnerID=40&md5=0924733adff0dd101cef04baa4d5f429

In recent times, food festivals have been determined as one of the fastest and booming type of tourism attractions. It also has contributed an essential impact on creating destination image and rejuvenating economy, culture, and tourism. This research aims to investigate factors that affect visitors’ satisfaction and loyalty towards Asia Food Festival and to examine visitors’ intention to revisit and/or recommend food festivals to others. Seven attributes of food festival that affect the satisfaction level (infor-mation adequacy, staff, location, facility, festival value, food, and program) are proposed in this study. © 2016 Taylor & Francis Group, London.