The influence of third party website online reviews on hotel online booking intention
This study investigated the influence of third party website online reviews on hotel online booking intention in Malaysia central region including Kuala Lumpur, Selangor and Putrajaya. Besides, the most aggregable third party website online review attributes also were determined. Questionnaires were...
| Published in: | Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
CRC Press/Balkema
2016
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016205687&partnerID=40&md5=c78ad8a032680fcdba658d0cac6bcd6e |