Factors influencing visual electronic word of mouth (e-WOM) on restaurant experience
This study aims to identify the key factors influencing young consumers to post visual e-WOM about their experience as restaurant customers using social media. In this exploratory qualitative study, 30 young consumers who have posted visual information about their restaurant experience were invited...
| Published in: | Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 |
|---|---|
| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
CRC Press/Balkema
2016
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016195729&partnerID=40&md5=139519924813cbfcb513511363905f34 |