Gauging students’ perception and attitudes towards Halal products and logos

• Published in: Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016
• Main Author: Din N.; Rani A.A.; Ridzuan F.H.F.; Zulkifli C.N.; Tarmizi S.A.A.; Ghazali N.; Abdullah D.; Kamal S.B.M.
• Format: Conference paper
• Language: English
• Published: CRC Press/Balkema 2016
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016177336&partnerID=40&md5=e99ea7803f9d9b10fef7f7ef48f4ecd4

Halal is an eminent issue that has influenced many people across the world. This notion; which was initially considered notable only among the Muslims now has spread its wings to continue receiving significant attention from many non-Muslims worldwide. There are numerous factors that can be identified with halal issues and as far as this paper is concerned, one of it is the consumers’ perception and attitude towards halal products and logos. Therefore, this paper delves into the students’ perception and attitude towards halal products and logo. Methodologically, this study utilizes quantitative approach through self-administer survey to 319 students. Upon analysis, positive responses are collected from the students; that have shaped their perception and attitude towards halal products and logos. Thus, increasing halal awareness is crucial in order to protect the consumers’ rights, particularly Muslim consumers. © 2016 Taylor & Francis Group, London.