The relationship between servicescape towards consumers’ perceptions on food truck concept
This study highlighted the latest trend of food and beverage industry which is food truck concept. This is a quantitative and exploratory study which was conducted to have a better understanding of the customer’s perception towards food truck concept by clarifying the factors of servicescape. The se...
| Published in: | Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
CRC Press/Balkema
2016
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016176248&partnerID=40&md5=41591a9b7d905c403af638497f452d1f |