| Summary: | Objective: The aim of the study is to investigate factors that could influence mobile learning adopting. Drawing upon The Unified Theory of Acceptanceand Useof Technology (UTAUT) plus two other variables which are perceived playfulness and self management of learning, an empirical based framework was developed to identify predictors of mobile learning. Methodology: The study used a survey research method with a questionnaire as the data collection tool. A total of 282 respondents from Universiti Teknologi MARA participated in the study. Results: The results showed that performance expectancy, effort expectancy, social factors, facilitating conditions, perceived playfulness and self management of learning are strong determinants of intention to adopt mobile learning. Conclusion: The present study provides both a theoretical and practical contributions to understanding the predictors of intention to adopt mobile learning and should be of interest to both researchers and practitioners. © 2017 Qomarlyatus Sholihah etal. All right reserved.
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