The everyday life information seeking (ELIS) among Malaysian young adults in news media consumption

• Published in: Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016
• Main Author: Hashim D.M.; Noordin S.A.; Husaini H.; Rahman S.S.A.
• Format: Conference paper
• Language: English
• Published: International Business Information Management Association, IBIMA 2016
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84984645290&partnerID=40&md5=0e197718df97cce5d7914ad9ae497965

Young adults are exposed to extensive options of news media which available for free, fee based, printed or online. News media undergo drastic change and obviously has change the way young adults perceived and apply in their daily routines. In Malaysia, news media consumption among young adults is not new. It usually associated with conventional printed media such as newspaper. However, with the emerge of the information technology (IT) and high level of literate young adults, it is believe that there are other options adopted to be well informed. The study explored the everyday life information seeking (ELIS) of Malaysian young adults news media consumption. Overall, this research intends to further understand of the everyday life information seeking (ELIS) behavior of young adults, which include how they apply or seek information for personal development and growth. The study adopted survey research method and instrument used was self-administered questionnaire. The sample size suggested for the study is 335. Findings show that the young adults news consumption in Malaysia has change literally from printed towards digital platform. Schools and parents have started with subscription into e-news which can be accessed anywhere and at anytime. Copyright © 2016 International Business Information Management Association