Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM

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Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM

Attitude towards advertising, its antecedent and outcome are welldocumented in advertising literature. Moreover, the theory of reasoned action is often used to support the relationships between belief, attitude and intention towards advertising, especially in the western context. However, little is...

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Bibliographic Details
Published in:	International Journal of Economics and Management
Main Author:	Ting H.; Chuah F.; Cheah J.; Memon M.A.; Yacob Y.
Format:	Article
Language:	English
Published:	Universita Putra Malaysia 2015
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84961621929&partnerID=40&md5=1860966750d470acf5bd1aedd930036c

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