The Incorporation of Consumer Experience into the Branding Process: An Investigation of Name-Brand Hotels
Given the growing number of hotel brands, improving consumer experience has become an increasingly important area of interest to industry practitioners. The purpose of this study is to investigate the relationship between hotel guests' brand experience, knowledge and loyalty to name-brand hotel...
| Published in: | International Journal of Tourism Research |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
John Wiley and Sons Ltd
2016
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959340481&doi=10.1002%2fjtr.2037&partnerID=40&md5=33c66ed3cb72e9b0e5038a2fea67b824 |
