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Role of DNA styling: The creation of local brand identity recognition framework

This paper reviews the significance of current design practice and its future contribution for establishing product DNA Styling of brand identity based on Malay culture influences. In the paper, we suggest to explore the design DNA of product that could represent brand and identity, especially for t...

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Bibliographic Details
Published in:	Turkish Online Journal of Educational Technology
Main Author:	Rahim W.N.; Anwar R.; Abidin S.Z.; Dass L.C.; Ujang B.
Format:	Article
Language:	English
Published:	Sakarya University 2015
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84957563560&partnerID=40&md5=bc7d3ff0332ee9ff055e116fff25e825

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