Success strategies in islamic marketing mix
Islamic marketing (IM) is gaining momentum in the development of marketing knowledge and its practical implication to business and customer is undeniably significant. In fact, it has been growing rapidly in the past years and has grabbed the attention of both academics and practitioners of marketing...
| Published in: | International Journal of Business and Society |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2015
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84950285611&partnerID=40&md5=e30696fbd34c0ec4825f4f419693ef54 |