An export readiness model
One of the most commonly used mode-of-entry strategies is export. Globalization, liberalization and deregulation of global economy have opened opportunities for export market. However, dealing with foreign market remains challenging for organizations. Understanding readiness to export is critical to...
| Published in: | Advanced Science Letters |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2015
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946903711&doi=10.1166%2fasl.2015.6173&partnerID=40&md5=893e2d81ded985bfa3e46c74582ce170 |