An export readiness model
One of the most commonly used mode-of-entry strategies is export. Globalization, liberalization and deregulation of global economy have opened opportunities for export market. However, dealing with foreign market remains challenging for organizations. Understanding readiness to export is critical to...
| 發表在: | Advanced Science Letters |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
American Scientific Publishers
2015
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| 在線閱讀: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946903711&doi=10.1166%2fasl.2015.6173&partnerID=40&md5=893e2d81ded985bfa3e46c74582ce170 |